Web Design and Search Engines
Search Engine Optimisation
After your site is completed we submit it to our internal list of free directories. When we submit your site we do it manually and comply with the directories submission guidelines to give your site the best possible chance of inclusion, many directories will detect and block automatic submission.
Using properly coded pages with good quality optimised content will increase the chance of your site achieving a good search engine ranking.
However on its own this is not enough to ensure high rankings, your site still needs relevant links coming to it from other sites that cover the same topics. An example is an artist would be looking for links from art galleries or a directory of artists.
When we initially launch your site we do a search for potential link partners, but we also rely on your knowledge of your business. There may be publications or professional bodies with their own website which cover your business, in which case you could do press releases which when placed on their website will give your site an incoming link.
Paid Site Promotion
To build more traffic to your site, you may opt for paid advertising this may require an annually fee, a one off fee, or a fee for each time your link is clicked.
Google, has free site submission and also paid advertising through their AdWords program.
When a search is performed, Google will select relevant ads and display them at the side of the page. Clicking one of these ads will take you to the advertisers website and also charge the click to their account. These ads can also appear on websites that make use of the Google AdSense program.
With pay per click advertising you generally select your keywords and the price you will pay per click. Ads that have a higher cost per click will appear sooner in the results.
There are many sites on the web that offer paid advertising, some of which may produce good results for your business, please contact us for more information.
Search Engine Marketer
While we usually enjoy good rankings with our sites by building sites that allow the search engines easy access to the content and by helping you with the site content, this is not always enough especially for competitive terms. In this case seeking the ongoing services of a professional search engine marketing company is advisable.
Search engine marketing is a complex and specialised subject with continually changing targets where bad advise can damage your rankings, while good advice can propel you to the top of the results, therefore never be afraid to ask questions about what the marketing company will do for you, how they will do it and their past results.
Search engine marketing is not just about pointing links at a site but about addressing all parts of your site from the build to how visitors use your site.
If you have questions about site marketing then please ask us directly or visit our SEO and Site Promotion forum.
NOTE: The above information was correct at the time of writing but due to continuous changes in search engines, some parts of the text may be outdated.
